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Customer needs
The client needed help with their brand identity and a strategy to introduce their product to the market. The product was an Espadín type Mezcal Oaxaqueño with 48 alcoholic volume. The launch and promotion was done in the Bajío region of Mexico,
Project challenges
- The product had a high volume of alcohol (48%) compared to others in the area.
- The characteristic smoky flavor of Oaxacan Mezcal was something unusual in the area.
- The cost of the product could be somewhat high in comparison. At that time mezcal did not enjoy prestige.
Solutions
Mixology + Mezcal
The launches were accompanied by renowned mixologists who prepared original cocktails.
Striking, fresh and different image
In order to differentiate the brand from the competition, we created a fresh image for the mezcal, which would provide attractive attributes and generate value for users.
We accompany the presentations with personalized tastings and we always serve it in jicaros to distinguish it from the rest of the products of the place.
Conclusion
Definitely one of the most interesting and fun projects, besides the fact that I love mezcal, all the magic that surrounded the development and launches of the brand was impressive. There were long lines of people waiting to buy product and it was regularly consumed at the best parties,
I hope you liked this project, please like and/or comment below.